Ponsel 21 has been serving the wholeselling and retailling market since its inception in the year 2006. Our business commenced in Indonesia, with a branch in Medan operating concurrently, consisting initially of only 30 to 50 employees. As the IT industry was experiencing rapid growth during that period of time, we started out by building our reputation as a premier supplier of various computer service devices, repairing tools, and spare parts.

This year, 2007, keeping in mind the emerging business trends worldwide, where many successful global wholesaler and retailers were vigorously including different varieties of products as an approach to attract more customers, Ponsel 21 also decided to expand its product range and bring the business online. As this initiative took off, more business opportunities started emerging, each of them opening up fresh revenue streams.

Consequently, our current laptop retail store comprises of additional product categories such as digital cameras, camcorders, HDTVs, mp3 players, cellular phones, game consoles, and other electronic products. This also led to the transfer of Ponsel21 from a sole proprietorship company to Ponsel 21, a limited liability company. With all these in place, our sales volume has dramatically increased. Thus, we are poised to continue to expand our already strong national and international distribution.

Corporate Goal
Through all these years, our goal has been to gain the trust of our customers. In order to achieve this, we know that we must offer competitive pricing, but we also know that low prices alone will not make our business superior.